Services
Strong marketing starts with a clear foundation.
At Beehive Consulting, I help founders define their brand, sharpen their message, and turn that into something people actually connect with.
Brand & Storytelling
Define your positioning, messaging, and voice so your brand actually resonates.
Marketing Direction
Clear direction on what to say, where to show up, and how to move forward.
Creative Direction
Visual guidance to ensure your brand looks as strong as it feels.
DTC & E-commerce
Support across your site, product positioning, and customer experience.
A Little About Me
I’ve spent the last 15 years working across retail, e-commerce, and early-stage brands, helping turn ideas into something people actually connect with.
What I’ve learned is this: most brands don’t have a marketing problem, they have a clarity problem.
My role is to help founders step back, define what they’re really building, and create the direction that makes everything else easier to execute.
I think like a merchant
I don’t just think about messaging. I think about the product, the customer, and how everything shows up together.
I bring structure to ideas
Most founders don’t need more ideas. They need someone to organize them into a clear direction.
I work as a partner
I’m not here to just “deliver assets.” I’m here to think with you and help you make better decisions.
In their Words
What it’s like to work together
18.21 Man Made is a demanding environment with a small team, high standards, and constant pressure to deliver. As a founder, you don’t just need talent, you need people you trust with your brand. Beatriz earned that trust quickly.
She brought steadiness, organization, and a clear sense of momentum to the work, along with a thoughtful, collaborative approach.
Aston LaFon
Founder & President —18.21 Man Made
Bea has been a game-changer for SoldThrough's social media presence. She brings clarity, consistency, and strategy to our content, helping us show up more confidently and connect with the right audience.
She understands our brand, sharpens our message, and turns ideas into content that actually resonates.
Rachel Horowitz
VP: Client Success —SoldThrough
Beatriz is a standout marketing professional who brings both strategic insights and strong creative direction. Her collaborative mindset helps elevate every project she touches. I hope we get the chance to work together again.
Arturo Villalobos
Founder & CEO—Salvo Media
Brand storyteller. Creative strategist. Partner in clarity.
Austin, TX
