What I help you build

Every brand starts somewhere. Whether you’re refining what you’ve already built or starting from scratch, this is where we create the clarity and direction everything else builds on.

Brand Strategy & Storytelling

For brands that need clarity before they scale.

Whether you’re just getting started or feeling like things aren’t quite connecting, this is where we define your brand at its core. We'll step back and get clear on who you are, who you're speaking to, what makes your brand different, and how to communicate it clearly.

This becomes your foundation. The thing you can come back to when you’re writing copy, building your website, launching a product, or bringing on new team members.

What we’ll focus on:

Brand positioning and differentiation
Messaging and voice
Target audience and customer understanding
Brand story and narrative

What you walk away with:

Clear brand positioning and differentiation
Defined target audience and customer profile
Brand voice and messaging guidelines
Core messaging and brand story
A comprehensive brand strategy guide you can use across your website, marketing, content, and future growth

Marketing Direction

For brands that need a clearer marketing direction and priorities.

Once your foundation is in place, this is where we turn strategy into action: deciding what to prioritize, where to focus, and how your marketing can support your broader business goals.

What we’ll focus on:

Channel strategy (where to focus)
Content direction and messaging themes
Campaign planning and prioritization
Marketing roadmap and next steps
Marketing goals, performance, and key metrics

What you walk away with:

Clear marketing priorities and channel strategy
Content direction and messaging themes
Campaign opportunities and priorities
An actionable marketing roadmap
Key metrics to measure progress

Creative Direction

For brands that need a clearer, more cohesive creative direction. Once the strategy is clear, this is where we translate it into how the brand comes to life creatively.

I help establish the direction across your website, social, campaigns, packaging, and other brand touchpoints so everything feels connected and intentional.

What we’ll focus on:

Overall creative direction and brand consistency
Website, social, campaign, and packaging direction
Content themes, imagery, and visual storytelling
Review and refinement of existing creative

What you walk away with:

A clear creative direction rooted in your brand strategy
Guidance for how the brand translates across key touchpoints
Direction for imagery, content, campaigns, and visual storytelling
Clear recommendations for what to keep, refine, or rethink

DTC &
Ecommerce

For brands that want to create a stronger online shopping and customer experience.

This is where everything comes together.

We look at how your brand translates to your website, how your products are positioned and merchandised, and how customers move from discovery to purchase.

What we’ll focus on:

Website experience and flow
Product positioning and storytelling
PDP and merchandising strategy
Conversion points and customer journey

What you walk away with:

Clear recommendations for improving your website and customer experience
Stronger product positioning and messaging
Direction for PDPs and merchandising
A more intentional path from discovery to purchase

Not sure where to start?

Here are a few ways we can begin.

Intro Call

A quick 20–30 minute conversation to understand what you’re working on and see if it makes sense to work together.

Complimentary

Strategy Session

A 90-minute 1:1 working session to talk through your brand, your challenges, and where you’re trying to go. Come with questions, leave with clarity and direction.

$350

Brand Audit

A focused review of your brand, messaging, and online presence. You’ll get clear, honest feedback and actionable recommendations on what’s working, what’s not, and where to focus next.

Starting at $500

Start a Conversation