What I help you build
Every brand starts somewhere. Whether you’re refining what you’ve already built or starting from scratch, this is where we create the clarity and direction everything else builds on.
Brand Strategy & Storytelling
For brands that need clarity before they scale.
Whether you’re just getting started or feeling like things aren’t quite connecting, this is where we define your brand at its core. We’ll step back and get clear on who you are, who you’re speaking to, and how your brand should show up, so everything you build from here actually makes sense and resonates.
This becomes your foundation. The thing you can come back to when you’re writing copy, building your website, launching a product, or bringing on new team members.
What we’ll focus on:
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Brand positioning and differentiation
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Messaging and voice
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Customer understanding
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Brand story and narrative
What you walk away with:
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Clear brand positioning statement
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Defined target audience and customer profile
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Brand voice and messaging guidelines
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Core messaging (what to say and how to say it)
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Brand story you can use across your site and marketing
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A working document you can reference as you build
Marketing Direction
For brands that need clarity on how to show up and grow.
Once your foundation is in place, this is where we turn it into action: what to say, where to show up, and how to move forward without second-guessing every decision.
What we’ll focus on:
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Channel strategy (where to focus)
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Content direction and messaging themes
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Campaign planning and prioritization
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Performance focus and key metrics
What you walk away with:
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Clear channel strategy based on your brand and goals
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Content direction (what to talk about and how to show up)
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Campaign ideas and priorities mapped out
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A simple plan you can actually follow
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Key metrics to track what’s working
Creative Direction
For brands that need their visuals to match the strength of their brand. Once your foundation is clear, this is where we bring it to life visually.
We translate your brand into something people can actually see, feel, and recognize across every touchpoint
What we’ll focus on:
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Visual direction and overall look & feel
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Content styling (imagery, layouts, tone)
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Website and social consistency
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Review and refinement of existing assets
What you walk away with:
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A clear visual direction for your brand
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Guidelines for how your content should look and feel
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Direction for imagery, layout, and creative decisions
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A more cohesive presence across your site and social
DTC &
Ecommerce
For brands that are ready to turn their strategy into a real customer experience.
This is where everything comes together.
How your brand shows up on your site, how your products are presented, and how customers actually move through your experience.
What we’ll focus on:
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Website experience and flow
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Product positioning and storytelling
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PDP and merchandising strategy
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Conversion points and customer journey
What you walk away with:
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A clearer structure for your website experience
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Stronger product positioning and messaging
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Direction for PDPs and merchandising
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A more intentional path from discovery to purchase
Not sure where to start?
Here are a few ways we can begin.
Intro Call
A quick 20–30 minute conversation to understand what you’re working on and see if it makes sense to work together.
Brand Audit
A focused review of your brand, messaging, and online presence. You’ll get clear, honest feedback and actionable recommendations on what’s working, what’s not, and where to focus next.
Strategy Session
A 1:1 working session to talk through your brand, your challenges, and where you’re trying to go. Come with questions, leave with clarity and direction.
Brand storyteller. Creative strategist. Partner in clarity.
Austin, TX
